The Size

It is stated on the brief that i am to produce a card range in one of the suggested sizes:

159mm x 159mm
121mm x 184mm
137mm x 159mm
110mm x 210mm 

Now that i have my imagery and text all set out, i need to find the right size. You may have noticed that all along i have been working to the size of 159x159mm, this is because it's a square and the simplest to work on.

Here are what my designs would look like on the other sizes;

121x184mm:

The cover works well with this image layout. I have extended the text further from the image towards the top of the page to fill the space, but i still feel that this layout works.

This middle spread doesn't look very attractive; the fourth line appears rather untidy on the inside cover page definitely due to the height.

137x159mm:

This cover works well. It is very similar t the 159x159mm example, but comes across more quaint due to the lack of width which is very nice in some ways, but also restricting in terms of art work.

I think that in this open spread, the inside cover appears more easy on the eyes because it only shows three lines at the bottom instead of the four. Therefore these don't com across as garishly on this example in contrast to the 121x184 example as the longer card shows all four lines. However, it does come across a little messy when compared to the 159x159 example because of the writing used for the division between the correspondence and the address. Above it sits right on the boarder of the card, whereas on the 159mm it sits well into the page suggesting a full postcard theme.

110x210mm:

This card size would only suit a portrait stance due to the chimney and the burner that i have. They simply wouldn't work as images in this format.

Again, this spread doesn't work with the inside cover image. It appears too messy, especially with the double line at the bottom. It doesn't work.

The rear, however, looks very professional, something that i have found with every example so far. 

159x159mm:

The cover fills the space completely which is what i am after.

The same goes for the inside spread filling the space. The inside cover image sits well and works.

The rear of the card again looks professional which is of course very helpful.

Over all, i think think that it's wise for me to go with the 159x159mm card sizing simply because everything fits and comes across professional.