Friday 4 January 2013

The Inside Text


Originally i wasn't bothered about coming up with an inside message as the cover text spoke for itself, i couldn't exactly write that again inside. But i have come up with an individual text for each card that relates to the cover image and runs off the cover text. For example, given the front page message 'I Wish You Were Here...', the inside message will relate to that by continuing the '...' where the text left off from on the cover, and enter onto the message.
I've mentioned that each inside message is different given the image on the front, and this is because each one can mean something different, and potentially personal to the buyer, therefore potentially selling greater with this new appeal.
Given which card you choose to send, the inside message will read:

'I Wish You Were Here...' '... Curled Up On The Sofa'
'I Wish You Were Here...' '... Drinking Tea'
'I Wish You Were Here...' '... Next To The Fire'
'I Wish You Were Here...' '... Up On The Roof'

I think that this makes sense to do it this way as it adds another dimension to the card range, especially as i thought i wasn't going to bother with the inside reference.
I could add 'With Me' to the end of each sentence here, but if you think about it, you're ending the card with your name, and to me that's good enough as a 'With Me' statement.

Here are how each one would look, hand stamped again for continuity and originality:





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