Friday 30 November 2012

Initial Idea Research - Current Greetings Cards


Based on the idea of 'I Wish You Were Here' greetings cards, i have googled 'i wish you were here' to see if anything like it has been done before. I had 3 main results:




Greetings Card Universe, above, hasn't really excited me with their designs, the only one that relates moderately is the latter example above of the lady sat with tea in a strange art Nouveau style. The rest were simply photographs or basic cartoon concepts, nothing appealing or contemporary.

These again don't stand out from the crowd, although i have found 2 interesting homely cards that do relate to my theme but focus it to a Christmas audience, the first is a basic vintage style print of a family centered around the house at Christmas time http://www.zazzle.co.uk/vintage_countryside_greetings_card-137183546205397443. The Second is titled Christmas around the fireplace with the inside greeting saying 'I sure wish you were here' as it is simply a photograph of an elaborate, grand fireplace   http://www.zazzle.co.uk/christmas_by_the_fireplace_card-137654555135095198.


Now, the only website here to strike me with exciting designs is this one, Betty Blanche. Whereas the other websites featured very basic cards in terms of art; either reflected through use of photography or cartoon. Betty Blanche uses a block print system onto quality brown card, and although this is a postcard, it still works and appears contemporary and interesting to look at. 




Further research continues below:

I thought that i would include this last example just so that i am aware of the relating title connotations that link it with Pink Floyd.


Here is the chorus from the song that i may draw upon in development:

How I wish, how I wish you were here.
We're just two lost souls
Swimming in a fish bowl,
Year after year,
Running over the same old ground.
And how we found
The same old fears.
Wish you were here.



On the theme of furniture, here are some examples of current greetings cards:


I really like the basic imagery used here with the chair above and the rocking chair below, something i'd like to draw upon perhaps in keeping my idea simple .


These pieces above and below are a bit too fine art esque, and something that i cannot practice within my time frame unfortunately.



Inspiring as the card below is, it is a very dramatic photo... Not what i'm looking for.

A range of  furniture related greetings cards, all paintings or prints which makes a nice change from the theme of current 'I wish you were here' ranges.
The latter one above is being marketed as a retirement card. 



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